The New EV Consumer Profile is highly correlated to the current luxury market, make EVs a status symbol and Chinese Consumers will buy.
Clean technology, renewable energy, eco-cities and the like have been buzz words in China for the past couple of years. Millions of dollars has been invested in these technologies, allowing China to now lead in the largest total capacity for renewable energy in the world. However, as a share of China’s total energy, renewable energy amounted to less than 15% in 2008 (this includes comb. renewable & waste, hydro, geothermal, wind, and solar).